You want to start with clean, towel-dried hair. This will help to evenly distribute the product evenly and provide a better hold. Make sure your hair is not soaking wet.

Depending on your hair and the desired style you are going for, the amount of product to use can vary. I always recommend testing out different amounts to see what gives you the best results. Remember though that a little goes a long way and it’s always better to start off with a small amount and add more if required.

Warm up your pomade of choice by rubbing it between your palms. This will make it easier to apply to your hair.

Apply to your roots first and work your way to the ends. Be sure to distribute it evenly ensuring that every strand is coated. Doing so will give you consistent styling results.

Once you have applied the pomade to your hair you can now start styling. Use your fingers, comb or a brush to shape your hair according to the desired style you are going for.

If you have a few misbehaving hairs then don’t worry, this can be sorted with ease. I find that most of the time this is sorted by working a little bit more pomade through the trouble areas. If this still hasn’t sorted it then you can add a tiny bit of water just to loosen up the pomade so that you can restyle it.